Thoughtful and conservative approach to launching new projects as a key success factor: an exclusive interview with Mascot Gaming

February 6, 2025

How to achieve up to four game releases every month while keeping the bar high on market trends, players preferences, broader business objectives and even games sound design?
This is probably the main question we asked the casino software developer — Mascot Gaming. Read the interview and delve into the structured, well-thought-out strategy of a top provider with almost a decade on the iGaming market.

1. Mascot Gaming has been a prominent slot provider since 2015. In isolated cases, providers can maintain success over such a long period. What is the secret of the work?

Mascot Gaming’s continued success comes down to meticulous planning and execution. Our ability to maintain a well-established position in the industry isn’t accidental—it’s the result of a structured, well-thought-out release strategy.
We map out our entire release schedule a year in advance, ensuring that every launch is aligned with market trends, player preferences, and our broader business objectives. This strategic planning allows us to maintain a high production pace without compromising quality. In 2024 alone, this approach enabled us to achieve up to four releases per month—a pace that keeps our portfolio fresh and competitive.
By setting clear deadlines, allocating resources efficiently, and maintaining a strong development pipeline, we ensure that every game is optimized for performance and engagement. This level of foresight and organization is what keeps Mascot Gaming ahead of the curve.

2. You have a great stand at ICE Barcelona, candies all over the place. Tell us more about your approach in creating your stand ideas?

Our stand at ICE Barcelona was inspired by our recent release, Spicy Candies Rockblocks. Thanks to our CMO’s vision, it’s become a real crowd favorite, receiving tons of positive feedback for its vibrancy and originality. For every event, we take one of our latest slots and create an entire stand design around it. As you saw, Spicy Candies was the perfect theme, and we even made our merch based on the candy concept!
It’s all about creating an experience that’s as engaging as our games. So, stay tuned and be sure to visit our stands at future events—you won’t want to miss what Mascot Gaming has prepared next!

3. What is your most popular game of all time?

First and foremost, Riot — this game has become an entire storyline, expanding across multiple releases. It’s packed with intense post-apocalyptic action, a powerful soundtrack, and, of course, our flagship Risk & Buy feature, which allows players to purchase the bonus game. Even 1X Casino has a branded version, 1X Riot, proving just how iconic this slot has become.
Beyond Riot, our fruity classics continue to dominate the charts, with hits like Big Win X25 and Fruit Vegas Extreme X125 consistently ranking at the top.
And let’s not forget Bamboo Bear —one of our very first releases. Despite being part of our original game pack, this calming Asian-themed slot remains a top performer to this day, proving its lasting appeal.

4. In which countries are your games best known?

Mascot Gaming operates worldwide, delivering high-quality slots to players across different regions. While our games are available globally, our strongest markets are:
CIS – One of our key regions, where players appreciate both classic and modern slot mechanics, making our games a great fit.
EU – We have a lot of players from that region, by acquiring more and more licenses this market is growing for us, and there’s a lot more to achieve!
Africa – A fast-expanding market where mobile-friendly and lightweight games are in high demand, something we always consider in our development.
Latin America (LatAm) – A dynamic region where players love exciting bonus mechanics, free spins, and immersive themes.
In 2025, Mascot Gaming is focused on expanding into new key markets. We’re already working on a 13-game package for Brazil, and alongside that, we’re actively preparing for entry into the UK, Romania, Canada, Italy, the Netherlands, Bulgaria, Slovakia, Czechia, Greece, and more.
This year is all about scaling our reach, strengthening our partnerships, and ensuring our games meet the regulatory requirements of these new jurisdictions. Exciting times ahead—stay tuned!

5. The year 2025 has literally just begun. So, what about your plans for the company's development during the next year? Or maybe even for the next few years?

That’s a great question! The beginning of 2025 has marked a significant milestone for Mascot Gaming—we’ve launched a brand-new department called Tic Tac Toe (TTT). This division is focused on faster, more dynamic games, which are gaining massive popularity in developing markets.
Our first wave of releases under TTT includes:
• Space Blaze – this one is already out, you can check it on our website!
• Keno Party
• 10K Dice
• Mines Blast
• Plinko Pop
These games will be released in Q1 2025, and this is just the beginning. Alongside these quick-play games, we’ll continue rolling out our classic Mascot Gaming slots, ensuring a diverse and exciting portfolio for both players and operators.
Looking ahead, we’re committed to expanding into new markets, strengthening our partnerships, and continuously improving our games to stay ahead of industry trends. 2025 is shaping up to be a big year for Mascot Gaming!

6. The company pays huge attention to sound design, and music from your slots is even available on Spotify. What factors do you take into account when selecting music for slot machines?

At Mascot Gaming, we take great care in selecting music for our slots because it plays a key role in creating the right atmosphere and enhancing the player experience. Our sound designer, Max Shulgin, is responsible for crafting all the sounds you hear in our games, ensuring that the music fits the theme, pacing, and emotion of each slot.
When choosing music, we focus on a few key factors: the mood of the game, the rhythm and pace to match the gameplay, and making sure the music is memorable and engaging. Max’s expertise ensures that the music doesn’t just complement the game but also amplifies moments like big wins and bonus rounds. It’s no wonder that some of our soundtracks are even available on Spotify, giving players a chance to relive the experience.

7. Looking ahead a bit, are there any interesting releases expected? Can you shed some light on the main ones?

Looking ahead, there’s a lot to be excited about! First off, Tic Tac Toe Games will continue to roll out more quick and dynamic slots that are already gaining traction.
Of course, Mascot Gaming will keep delivering its signature, vibrant, and engaging slots—we’re constantly pushing the envelope with new features, exciting themes, and innovative gameplay mechanics.
And on the events front, we’re gearing up for Sigma Eurasia 2025 in Dubai on February 23rd — a fantastic opportunity to connect with industry leaders and showcase our latest creations.
This year, we’re also heading to Miami for the first time, becoming the official bar sponsor at SBC in Malta, and making appearances at iGB London, Sigma Americas in São Paulo, and the revamped Sigma Europe in Rome. Exciting times ahead—see you there!